Double D Ranch's designer, Cheryl McMullen, has done her homework and it definitely showed it up in her new collection. In fact, at our first market showing in Dallas, Texas mid August, Double D Ranch broke records in attendance and numbers. Much to our delight and despite the economic times, our showroom was a frenzy and we feel we can attribute to Cheryl's unique vision into fashion's future and trends, her extensive research and her to true devotion to her craft. This is what has kept Double D Ranchwear on top of the women's apparel world for over 20 years.

Double D Ranch's, Spring 2010 collection, is a dichotomy of mixing various cultures and melding them into this season's "Culture Clash Theme." It's not about opposites and diverse cultures, but about connections, unity and faith around the world. "Culture Clash," simply put, is a where east meets west.
 
Color, and lots of it, is still important for this selling season. Double D Ranch's color palette pulls it's color inspiration from Holi or India's Festival of Colors. Then (http://en.wikipedia.org/wiki/holi.(saturated oranges, juxtaposed to fresh berry colors are key. An intense ming-green melds with vibrant yellows and true reds, keeping the color palette fun and fresh. The key to making the palette work is white and it's liberal use  in keeping all of the intense colors beautifully tamed.

This season we are seeing a delft mixing of western playfulness, gypsy junking, and asian flair in Double D Ranch's Spring Collection. Colorful, bright folk embroideries are key with motifs ranging from Mexican florals, Chinese dragons, Mendhi tattoos, and the tried and true; western cowgirl. Graphics and embroidery say so much; they tell us a story.

Since 1993, crosses have played an important role in the designs for Double D Ranchwear. Cheryl McMullen, is always ready to give God the sole and soul credit for each and every collection. The Christian cross can be seen symbolically throughout her collection this season.

We hope that by sharing Cheryl's inspirations, you will understand and be able to explain how the designer got her ideas for this upcoming spring season. Cheryl spends countless hours researching future fashion trends along with circa eras to bring you and your customer the best that Double D strives to always offer.

Please post your thoughts and your pictures from your stores or your customers on our blog. It will be seen by at least 500 to 600 other stores that are Double D Devotees.

The Las Vegas show at the Rio is called the WINN.  Our booth number is A2127. Please call us for an appointment, so that we may see you at your best time. Our toll-free number is 877-295-1445.

The September WESA show runs Sept. 11-14. We are currently making appointments for that show also.

The October show in Dallas is Oct. 21-25 at the World Trade Center.

The Albquerque, New Mexico show is Oct. 15-18 at the Clubhouse Inn on Menaul. 
The year is 3/4 over and Double D is really starting to rev up on its Fall sales. Please let us know what your needs are, so that we can get you what you want.